All case studies
SaaS & TechnologyIllustrative scenario
An enterprise B2B SaaS platform
Closed the AEO gap against an incumbent category leader by finding where AI engines recommended competitors and systematically winning back the answer.
2.4x
Citations on comparison prompts
+27%
Win rate vs. incumbent in AI answers
60 days
From audit to first answer flips
The challenge
For high-intent comparison prompts, answer engines consistently recommended an incumbent competitor and rarely cited the platform — even though its product won on capability. The marketing team suspected the gap but had no data to target it.
What they did with Signal360
- Mapped competitor share of voice across every commercial prompt theme to see exactly which answers the incumbent owned.
- Ran citation analysis to find which competitor pages AI engines were reaching for, then briefed answer-friendly content to match and beat them.
- Tracked each fix through the opportunity loop so content, SEO, and PR worked the same prioritized backlog.
The outcome
The platform became a default recommendation for its strongest comparison prompts, with citations shifting from competitor pages to its own evidence-backed content.
“We finally treat AI answers like a channel we can win — with a backlog, owners, and a scoreboard.”
Published May 12, 2026
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